What is Full Price?
ScoreBig Help Desk September 10, 2010
Full Price is the single event ticket price first published by venue, team, artist, producer, or promoter for a specified event and seat location including all associated fees including convenience and delivery charges. This does not include season ticket pricing, promotional offers, specials, or discounts offered after the first on-sale date. So in layman's terms, this is the regular full price you would pay for the same ticket if you purchased it directly from the venue/promoter on the first day it went on sale.